I kept noticing the same thing.
At house parties, someone would show up with a homemade cocktail in a pouch. Beach days, parks, concerts, same thing. People were mixing their own drinks, sealing them up, and carrying them around like they'd invented something — because they kind of had. The format was fun, portable, and social in a way that a can never quite is.
The question that stuck with me: why doesn't this exist as a real product?
Our entire generation grew up with Capri Sun. The pouch isn't just packaging — it's a memory. It's fun, it's easy, it's made to be shared. People were already remixing that nostalgia into something a little more grown up. All it needed was someone to do it right.
So we did. Whatcha is spirits-based RTD cocktails in pouches — Spiked Peach Lemonade and Spiked Tropical Punch, 10% ABV, 3 grams of added sugar, crafted with award-winning mixologist Tom Macy. Built to be fun.
Squeeze the Day!
– BenFounder, Whatcha
